Wednesday, April 6, 2011

HE Is Doing Great Things / State Of The Music Industry

Hey everyone I know it's been a while since we last spoke but the Lord is doing wonderful things for us at MVP Artist Management. I have been in talks with a "reputable" record label distributed by Infinity/Central South that is very interested in my artists. The music industry has changed a lot in the past several years. There used to be a time when all you needed was talent and a good look but that is not the case anymore. Now, they want you to come ready "out the gate" with a finished mixed and mastered project with artwork. There is no such thing as "artist development" anymore; they don't have the time to make sure that you are ready to go, you must already be ready to go. Where I don't disagree with this new direction because after all if you as the artist will not make an investment in your music/career then why should a record label. Music sales are down and they are not making the money they used to make. Even major labels are cleaning house which is why we are seeing an insurgence of artists going to independent labels. Selling 300,000 copies on an independent label is more lucarative to an artist than selling 500,000 copies on a major label. Most independent's will give you more piece of the pie than a major. As a manager people send me substandard music all the time asking for me to manage them. If you don't take the time to make sure that your music is marketable neither myself any other manager nor any record label will take you serious. Take the time to do it right because sometimes in this business you only get one shot!! Put some money behind it, we know that you probably don't have a lot of money but put forth an effort. Make sure your songs have great lyrics a catchy hook and some good music and you may just have a shot, without these things you are pretty much wasting your time!